Monthly Archives: September 2017

4 Promises Responding to Google’s Announcement

Last week Google announced some good news for people looking for help with their substance use disorder (drug or alcohol addiction): Google will stop selling ads that could put them at risk.

Do No Harm

google stops selling ads to addiction treatment

You might notice that when you search for pretty much anything on Google, the top results arepaid ad placements. This is Google’s business. For example, see the screen shot to the right: when you search for “dog shampoo” the top hits are ads. Bought and paid for.

Until now, these top spots in search results for addiction treatment have also been advertising spaces. However, the advantages taken and duplicity available in advertising like this, where addiction is concerned, can actually threaten lives. So Google has decided to curb the efforts by putting a stop to it.

When phrases such as “drug rehab” or “addiction treatment center” or “rehab near me” are searched, there will be no paid listings. This doesn’t completely solve the problem, but the action and recognition of this issue by one of the most influential corporations in existence is a massive step.

Google’s ad policy states that they “want to help keep people safe both online and offline, so [they] don’t allow the promotion of some products or services that cause damage, harm, or injury.” Further, they state that they intend “to protect users from harmful or deceitful practices.” It can be assumed these were the values that directed the move.

Keeping Safe

This is good news. At SoCal Detox, we are familiar with some of the sub-standard ethics in our industry and saddened by the ramifications. Reminders like this embolden us to remain focused on quality and ethical behavior in an environment that desperately needs it.

Here is an article by the New York Times going into further detail on the decision by Google.

For the time being, the addiction crisis is soaring. And here are a few things you can count on from SoCal Detox.

1. We are an actual facility.

This was one of the issues Google found with the ads being placed under certain searches. The people purchasing the ads offering help to addicts were marketing and referral companies rather than addiction treatment centers. This meant that someone looking for help getting free from addiction, in their moment of deepest need, were calling marketing firms that would give their names to the treatment centers that paid them. Which is why it is so important that  

2. When you call us you will talk to us.

The treatment of a person with a substance use disorder is unique to them. There is no one-size-fits-all recovery program. This means it is unethical to simply take a call and send a person to a treatment center without an actual assessment by the treatment center. At SoCal Detox, when you call us, you talk to us. You will be in direct contact with one of our addiction specialists who will do an initial assessment before any type of treatment is considered. With that in mind …

3. If we are not the right fit for you, we will help you find the right placement.

Searching for addiction treatment is a vulnerable and confusing task—the number of rehabs, the different kinds of programs, the many stages of recovery, the costs involved, the language used. For someone just stepping into this world looking for help, it is beyond overwhelming. That said, we know the options out there. We know what treatments will be most effective for certain needs.

When a person calls us for help, that is exactly what they are going to get. We have gone to great lengths to partner with the highest quality programs available offering everything in the full continuum of care. These are trusted centers that we know keep the client’s needs as their highest priority. And if your assessment shows that you will have a better recovery possibility with one of our partners, that is where we will send you.

4. We care.

That might sound a little obvious, but with everything on the Internet and in addiction treatment, we believe this actually makes a difference. When you come to SoCal Detox, you will find a team, a staff, a collective approach that is based on compassion for the individual and a true desire to save the life of the person who has trusted us with their care. It is a high call. It is something we hold sacred and will come through in the interactions you have with us.

Need Help?

If you are looking for help for yourself or a loved one in your life, please call us today. When you do, you will talk to someone from our team that can compassionately walk with you through the confusion and the noise and make sure you get the help you need. Call: 888-590-0777.

intro to rapid detox

Insight to Rapid Detox

It seems to make sense. If your body needs to rid itself of chemicals and toxins that are a result of extended drug or alcohol abuse, shouldn’t we get them out as quickly as possible? And wouldn’t a quicker detox mean shorter time of going through withdrawals? A rapid detox seems like a logical move on the outside, but overall, it has multiple downsides and can even pose significant health risks.

Detox Is

In general, detoxing the human body means taking deliberate actions to rid the body of chemicals and impurities causing harm. There are different levels of detoxing that can be as simple as drinking vitamin infused drinks or detox teas for a day or two to more extreme methods.

The most serious cases come in ridding the body of the chemicals that result from extended drugs and/or alcohol use. In situations such as these, precautions must be taken to ensure a person’s safety and health. Drug and alcohol detox without the wherewithal and knowledge is a risk and liability.

But more than ridding the body of toxins, in drug and alcohol addiction, a person’s brain has put limits on its production of certain chemicals necessary for life. Why? Because it was getting them from the drugs. The person has become “dependent” on the substance in order to get what it needs to live. It’s a natural adaptation, but to cut out the drugs or alcohol quickly and without help is dangerous.

What is Rapid Detox?

A Rapid detox (otherwise known as the Waismann Method, named for one of the creators) claims to be able to completely detoxify a person from opiates in a matter of hours. A patient is given an anesthetic and then administered an opiate blocker such as naltrexone. This all happens in a short period of time and the person is sent away after a couple of days.

Most of the time the withdrawal symptoms are still present. If a person with a substance abuse disorder is sent home after a couple of days, still experiencing physical pain, discomfort, and cravings—this is a relapse recipe for disaster.

The Problem

Scientifically speaking, rapid detox is an amazing feat. However, detox is more than the physical removal of a drug. Detox is a preparation. It is the crucial first step of a recovery process. It is a place for a person to reorient themselves and go through the process of moving their lives in the direction of transformation.

Full addiction treatment is never a quick fix; it is a deep dive into where the addiction comes from in the first place. It is learning new habits and creating new approaches to interacting with everything in the world. It’s comprehensive. And it takes time.

SoCal Detox Approach

At SoCal Detox in San Clemente, California, the process of detoxing the body of dangerous chemicals happens in a professional and comfortable setting with trained specialists who implement the proper medical technology. It is a safe environment with a vigilant and trained staff.

We work around the clock to ensure the comfort and well-being of each resident, making sure to identify the unique needs of each individual in our care. And we make sure all the most important details are handled: keeping the person hydrated, providing proper nutrition, and administering the proper medications to assist in the comfort of a successful detox.

SoCal Detox is more than just a process to rid the body of dangerous toxins. We offer clinical therapy and various treatment programs. Our goal is to provide tools that a client can use to begin and continue a life free of drugs and alcohol.

How to Get Started

If you or someone you love would benefit from talking with one of our addiction specialists, please call us: 888-590-0777.

We’re always available to help you or your loved one take the first step toward lasting recovery.


fentanyl and opioid crisis

Fentanyl and the Opioid Crisis

 On April 21st, 2016, the musician and international superstar Prince died of an unintentional drug overdose. Most of us are aware of that. What many people don’t know is the facts behind the drug held accountable for his passing: fentanyl. Known as the most powerful painkiller on the market, fentanyl is an opioid that is highly sought after. It’s also highly dangerous. Since he didn’t have a prescription for this drug, Prince’s death reveals a couple of reasons fentanyl is gaining such a bad reputation: it’s deadly and it’s getting circulated without regulation.

The Drug

Specifically designed for surgical relief, this opioid is short lasting and is most often used to control pain. Unfortunately, this drug has hit the streets and is being sold and used for recreational purposes, resulting in a widespread problem of addiction.

Fentanyl comes in a number of different formats, lozenge, strip for under the tongue, pill, as well as a patch. Some even offer a time release designed to provide longer pain relief. In a hospital setting, it is typically injected via IV to ease surgical pain.

Big Picture

The “opioid crisis” has been thrown around quite a bit lately—basically the new war on drugs. However, when you hear government officials talking about the drugs being imported into the US, fentanyl is a primary product. Recently it has been tracked to illegal labs primarily in Mexico and China and then trafficked to U.S. (amongst other countries), where it is cut with heroin. Usually, buyers are not aware of the fentanyl, which contributes to the high overdose rates.

Another reason overdose is common is that it’s tough to control. Trained professionals can effectively use this product in a hospital or medical setting but an addict is typically not trained and the resulting mistakes can be catastrophic.

In addition to overdoses, other dangerous activities surrounding fentanyl can include selling it, stealing it from the source, participating in prescription fraud, transferring from doctor to doctor to obtain the drug, and so on.


Often when someone develops an addiction to painkillers, it sits secretly in their life before anyone notices. It could be a long time before there is a personal crisis that causes them to decide to change, or someone that cares about them becomes aware and urges them to make a change.

Though it takes a lot of effort to maintain a habit such as this, many people can feed an addiction to painkillers, even one as strong as fentanyl, while still continuing to work, taking care of their family, and so on. Because of this, addicts often live a secret life hidden even from their most intimate friends and family members.

Signs of Fentanyl Addiction

The symptoms associated with a physical dependency on opiates are usually the same across the board. Here are some of the typical signs to look for if you believe your loved one has an addiction:

  • Anxiety attacks
  • Depression
  • Dizziness
  • Drowsiness
  • Euphoria
  • Fainting
  • Hallucinations
  • Improved self-esteem
  • Increased general anxiety
  • Irritability
  • Itching and scratching
  • Lowered motivation
  • Nausea and vomiting
  • Psychosis
  • Pupils the size of a pinpoint
  • Shaking
  • Slurred speech
  • Stiffness of muscles
  • Urine retention
  • Weakness and trouble walking

Also, as this drug is abused over time, more and more will be needed in order to get the desired effect. This phenomenon, known as tolerance, occurs in a shocking amount of time with fentanyl. In just one week, doses can creep up to a dangerously high level and just days later it may need to be adjusted again. This can create a very costly and dangerous habit.


Some people attempt to wean themselves off this fentanyl on their own. Not only is the prospect of this very uncomfortable and difficult, it is extremely dangerous. Because of its difficulty, relapse is typically a near-guarantee during a self-attempted detox.

A quality detox facility, such as SoCal Detox, will ensure the safety, comfort, and accountability necessary for a successful first step on the road to recovery, curbing immediate relapses and offering a solid foundation on which to build a lasting recovery.

Freedom from addiction is possible. Fentanyl is a particularly nasty player in the current opioid crisis, but with the right guidance, its effects, power, and control can be managed and overcome. At SoCal Detox, we are ready to help you or your loved one find lasting recovery. Please call us to find out more about your first step, 888-590-0777.

Taking Action to Beat Addiction | 5 Inspirational Quotes

We can dream about a life without addiction all day long. We can imagine a new beginning—a new chance at finding meaning and purpose. We can visualize how being happy and healthy will make a difference in our lives and in the world around us.

And all of that is absolutely important. Dreaming, visualizing, imagining—good things for sure.

But without action that’s where they will stay.

If you truly want any change in your life, there must be action.

For people in recovery and people considering recovery, this is a massive lesson. If you don’t take action on the dream of being free from addiction, nothing will change.

It’s time to do something. Take a step. Move forward. You don’t have to conquer the mountain of recovery today, all you have to do is make a single move. Here are 5 quotes to help you get started.

1. You are what you do, not what you say you’ll do.
C.G. Jung

2. If nothing changes, nothing changes.
Courtney C. Stevens

3. The difference between who you are and who you want to be, is what you do.
Bill Phillips

4. A little less conversation a little more action.
(Actually written by Mac Davis, Billy Strange)

5. Soon is not as good as now.
Seth Godin

One Action for You

If you, or a loved one, are struggling with an addiction, and you want to take a single action step but don’t know where to start, call us. That step could change your life forever. Call now: 888-663-8009.


redeeming relapse

Redeeming a Relapse

Relapse: to suffer deterioration after a period of improvement.

Relapse. Even the very definition of the word carries quite a connotation. It’s a movement backward. It’s a failure. A deterioration. In many peoples’ minds, it’s a spiral backward that brings someone back to who they actually are. The issue here is that those descriptions just don’t work when talking about drug and alcohol recovery. Because, how can something be a deterioration when it has been used in so many lives as a catalyst for positive change? As a part of a path that actually leads to lasting recovery?

Relapses in recovery, though not sought after by any means, can become significant agents of change and propel a person to true lasting sobriety. This means there is hope if you or your loved one has experienced a relapse.

Redeeming a Relapse—the Situation

That said, we do everything we can to prevent a “slip up.” In treatment, you build life skills in order to make sure you can handle cravings and manage triggers. In a good program, a significant amount of residential treatment will be focused on this very thing. Addiction treatment is proven to remove or reduce the symptoms of drug/alcohol use disorder, but it cannot “cure” the essential cause. So relapses will happen. To hide from that fact would be foolhardy. We have to accept it and move forward with this information.

The Stigma

Addiction is not the only disease that incurs relapse. In fact, other chronic illnesses have a lot to learn about redeeming a relapse from the addiction community. If a person with type 2 diabetes has a relapse into their previous damaging lifestyle, how is that treated?

First off, the shame is not as prevalent—usually their loved ones do not treat them as failures without hope. Beyond that, what is being done by the person and the community to help turn the relapse into a positive life-changing, psychoanalysis? Do they examine the triggers that brought them to the lifestyle relapse? Do they make notes of the emotional charges that might have contributed to the return to harmful practices?

All to say, our language is important here, so is our understanding of the inevitability of relapses in addiction and other diseases that require behavioral modification.

We certainly don’t want people to feel like a relapse is perfectly acceptable and something that should happen all the time. However, there needs to be a bit of a correction in our understanding. Possibly even over-correction. So here are a few positive things we can put to use in redeeming a relapse.

  1. Drugs and alcohol are bad news for the addict.

Once a person has some sobriety under their belt, it’s surprisingly easy to for them to forget how hard life was under the tyranny of an addiction to drugs and/or alcohol. A couple of months of recovery and people sometimes find themselves glamorizing the past. Or even thinking it might be nice to get back to it.

But after a relapse, the pain returns with a vengeance. The craving, the loss of control, the hollow days and overall shallowness of life. Not to mention the danger: the overdose likelihood, the damage your body takes, the threatening situations, the willingness to put yourself at risk.

Takeaway: Drugs and alcohol are not good for you as an addict, and it’s absolutely not worth it to go back.

  1. I Have Triggers

Sadly, it is common for relapses to occur even when things seem to be going well in a person’s recovery. The cravings are at bay, life has a semblance of wellness to it, you are healing and developing relationships—and boom, something happens and the junkie’s back. And everything that goes with it.

No matter how strongly you feel, or how much positive momentum you have, like everyone else, you can succumb to life’s uncontrolled circumstances. This is a tough lesson to learn, but it’s the reason to never take your addiction and your recovery lightly. Here are three common relapse focal points to keep an eye on and to help you define where some of your deeper triggers lie:

Emotional Relapse – You might not be cognitively thinking about using drugs or alcohol; however, your emotions are strong. Maybe tragedy happened in your life recently or you might even be feeling joy from career success. Beneath the surface, your emotional state could be setting you on the road to return to substance use.

Mental Relapse – This sometimes happens as time moves along. A mental relapse occurs when you begin thinking about returning to substances. Maybe part of you wants to get back to the feelings and the ability to numb life. The preoccupation with this will grow over time.

Physical Relapse – You had certain behaviors and locations that were part of your life in addiction. Returning to those are part of a trigger event that can lead you to relapse. This might happen as a result of allowing certain relationships back into your life or going back to the old places/events that were integral to your drug or alcohol use.

Takeaway: You have triggers, and the more you understand what they are and where they come from, the more equipped you will be to successfully manage them.

  1. You Can Change Your Approach

The key to redeeming a relapse is found in changing your approach. Something didn’t work, so you need to rethink your recovery program. You probably don’t need to reinvent the entire thing, but now you have insight to where you can firm up and delve deeper into some of your personal triggers and psychological issues. You now have more insight on what makes your addiction tick … what gives is a certain amount of power over you. So it’s the perfect time to make some changes.

Takeaway: You are not right back where you started! You have so much you have learned and done. You have momentum and new skills. A relapse does not delete this from your life. In fact, relapse can infuse your past accomplishments with new strength. And give your recovery approach a more specific and effective focus.

What to do?

Again, relapse is not something we aim for. However, when they do happen, working with them and using them can redeem what looks like a catastrophe.

If you have had a slip or a relapse, respond immediately. Relapse will spell certain disaster if it does not push you to change. It’s time to recognize why your circumstances caused you to relapse. Get help in this. Relapses are serious business and should be handled with as much intention and care as the first time you decided to get clean.

Most likely, this time around you will be even more serious and put more effort into your treatment because you are acutely aware of the consequences.

This Is Not the End

If you or your loved one has experienced a relapse, there is no time to lose. Take advantage of the lessons learned from this experience and move forward to lasting recovery. Please call us today and allow our team of experts to work with you in understanding your relapse and using it to help you find a recovery plan that lasts for you and your unique needs. Call us today at 888-590-0777.

healthy addiction recovery lifestyle

10 Ways to Live a Healthy Addiction Recovery Lifestyle

“I once had an addiction; I don’t have it anymore.”
– Said a person destined for relapse

It can be tough for a person with a drug or alcohol addiction to come to the understanding that they are working with a chronic, lifelong illness. Getting rid of the disease of addiction is not really an option. It is now part of life. Yes, this is hard news.

However, living life in full recovery is possible. And it is so much better than giving in to the needs and destruction of addiction.

There are plenty of people who live with chronic diseases and manage them to full success for the rest of their lives. It takes work, intentionality, and the support of loved ones, but it happens every day for millions of people.

Light in the Tunnel

The good news is that with honest work and diligence, living in full addiction recovery can become a new normal life—a normal that is even better than the one tied to harmful (often illicit) substances. A person successfully managing an addiction and adhering to a healthy addiction recovery lifestyle will live a longer, healthier, more satisfying life. Not all diseases have that benefit.

There are lots of things that go into managing sobriety, but here are 10 ways to maintain an addiction recovery lifestyle of well-being for longer life and a solid recovery foundation.

  1. 1. Care for Yourself

Caring for yourself in recovery is not a selfish thing—your life is on the line! You are your own best friend; you are your own best advocate. Make sure your recovery is your first priority. That way you will be a better friend/husband/wife/son/daughter/human being. As well, give yourself a little room. Be encouraging to yourself and have some grace for your journey. No journey is “right” and not all roads are straight. The destination of lasting recovery is what’s most important.

  1. 2. Exercise

Healthy happy human beings exercise regularly. This is a simple part of living. So you can imagine the impact it has on a person managing an addiction. Getting up and moving around relieves stress, enhances moods, makes people look better, and gives more energy. Though exercise is massively important, don’t let this one overwhelm you. Set a schedule for movement, and start small. You don’t have to run a marathon tomorrow. Go take a walk. Maybe invest in a wearable device like a Fitbit to help with your motivation.

  1. 3. Explore Your Hobbies and Passions

Addiction is well known as a condition that sucks your life away on multiple levels. One of its methods is to replace everything in your life that once brought you joy or satisfaction. A healthy addiction-recovery lifestyle includes returning to your interests in life or discovering new ones. Go grab a board game, put together a puzzle, start up some woodworking. Get back into your garden, photography, sports, quilting, or taxidermy. Whatever it is that floats your boat (or once floated your boat, which may include literally floating on a boat), start today. Here is a list to give you some ideas.

  1. 4. Have Fun

On the other side of the passion coin is a zest for life. We are alive for more than simply working and muddling through our days. Another effect of addiction is its certainty to remove your desire to have fun without drugs or alcohol. The good news is that fun is still out there. And this time, you will be fully present for it. It’s time to have some sans-substance fun. You may have to experiment with this one, but get out there and try new things.

  1. 5. Connect With Others

Part of that having fun aspect of a healthy addiction recovery lifestyle is doing it with others. It’s time to stay in touch with your healthy, sober-encouraging friends and family. As well, get connected to a recovery group and reap the benefits of community. Plus, remember your newfound fun or hobby? Find a Facebook group or local meetup that connects people with similar interests, and start joining life.

  1. 6. Eat Well

Healthy eating in recovery is essential. Good nutrients give the body healthy energy, help build and repair vital organ tissue, and strengthen the immune system. Not only that but eating well helps people look, feel, and act better. Here is more info on good eating for a healthy addiction recovery lifestyle.

  1. 7. Get Your Sleep

Getting into a healthy sleep routine has more benefits than many people realize. Just look at some of the benefits:

  • Better memory
  • Longer life
  • Healing damaged cells
  • Boost to the immune system
  • Recovering from the day
  • Repairing your heart and blood vessels
  • Among many others

Here are some more thoughts on good sleep hygiene.

  1. 8. Soul Work

If you are religious, it’s time to rediscover some faith in your life. If you are not, it’s time to connect with the deeper parts of yourself that make life worth living. Now is a good time to give your church or temple a try or get out in nature and connect with the beauty of the world. It is also a good time to try out meditation. At SoCal Detox we teach mindfulness for addiction recovery and find it a powerful tool for anyone living a healthy addiction recovery lifestyle. Here is a video teaching some of the benefits and here is one that will walk you through a quick 2-minute example meditation.

  1. 9. Help Others

For many people, helping others is soul work. And that is appropriate, but it also deserves its own spot on this list. Helping others is one of those what-life-is-for categories of wellness that will make all the difference in your overall well-being and recovery journey. Get involved in a charity, become a sponsor in a recovery group, volunteer in your community, or take out the trash for you elderly neighbor. It doesn’t matter what you do, but giving yourself in service to others makes a difference in the world and in your own life. Make this a priority in your addiction recovery lifestyle.

  1. 10. Stick to Your Program

No matter how healthy you are your recovery program is vital. You can do all of the other things on this list and still lose yourself to an addiction. However, if you keep your priorities straight and continue with intentional addiction aftercare, you will be able to live life in wellness and health—and most importantly, substance free.

Help Needed

As important as this list is for healthy recovery, before you get to a place of lasting health, you have to get free from the acute grasp of addiction. This is where SoCal Detox comes in. Our addiction professionals will walk with you or your loved one from the very first phone call to a supervised, comfortable detox to finding the best long-term recovery program you need. If you need help, please call us today: 888-590-0777.

What Is a Methadone Clinic … and Are They Effective?

Anyone looking for help, for themselves or a loved one with an opiate addiction, probably starts with Google. Looking up the treatment options for opiate abuse can bring up a litany of terms and suggestions on how to find freedom from addiction. One of those options is going to be something called a “methadone clinic.”

Again, this typically comes up when you search opiate addiction treatment—including morphine, codeine, oxycodone, heroin, and other semi-synthetic opioids.

What Is a Methadone Clinic?

Methadone clinics are regulated centers where a person with an opiate addiction can receive methadone as a replacement for the opiate they are addicted to. Methadone can block the effects and cravings of opiate medications.

The overall idea is for a client to receive medication-based therapy to try to wean them off their chemical dependence. One drug is traded for the other. This type of therapy is often referred to as “replacement therapy.”

What is Methadone?

Methadone is basically a synthetic opiate. Which means it is an opiate that has been created. It is less powerful than other opiates, but it is still an addictive substance.

With methadone treatment, a person shifts from one opiate addiction to another opiate addiction; however they are now using a drug that is not as strong. The clinic then tries to taper a client off over the progression of a year or two.

How Much Does Methadone Clinic Cost?

There are public methadone clinics, which are largely state funded and there are private ones. According to the Substance Abuse & Mental Health Services Administration, methadone costs run around $76.13 per day for residential programs. For walk-in methadone programs, costs run around $17.78 per day.

Some of the general positives about this kind of treatment include, the clinics can help fight the spread infectious disease (often a result of needle-sharing when using heroin), people can find temporary alleviation from opioid cravings, and the government can regulate the use of this particular drug helping offset criminal activity common with illicit options.

Is a Methadone Clinic a Good Solution?

Ultimately methadone clinics are a place where an opiate is used to help clients get off opiates. Methadone is a less-powerful drug, to be sure. But the addiction will still exist, and there will still be a crippling need for methadone in order for a person to function on a day-to-day basis.

The most important thing to remember is that drug and alcohol addiction goes deeper than a single drug. Substance use is the way a person has decided to handle the difficulties of life. True recovery requires the help of experienced professionals guiding a person through a dedicated, evidence-based addiction recovery program.

At SoCal Detox, our experience has proven a few basic steps necessary for opiate addiction recovery.

These include:

  • Detox (medically assisted)
  • Residential treatment with
  •             Individual counseling
  •             Experiential treatment options
  •             Group therapy
  •             Nutritional guidance
  •             Relapse avoidance training
  •             A proven recovery program
  • Quality Aftercare

Again, these are simply the base needs for addiction recovery. In fact, methadone can actually be effective when used to support the more important work of addiction recovery—complementary to the treatment program outlined above. But it should never be seen as an easy replacement. This is often the dangerous mindset of a person making use of a methadone clinic.

Taking the First Step 

SoCal Detox offers the first crucial step for addiction recovery. It is not a walk-up clinic, it is a dedicated residential facility with full-time staff and around the clock supervision. Our team is intimately involved in caring for each resident and guiding them through everything from admissions, to detox, to carefully designing a next-step recovery plan for long-term treatment tailored individually for each resident that comes through our doors.

For a person looking for help with a opioid addiction, one benefit a detox-only facility, such as SoCal Detox, is the freedom to go through the sub-acute detox and take advantage of multiple treatment modalities, as well as work with our experienced staff to understand all the recovery options for an individualized plan that makes the most sense.

This is not a disease you want to try to handle on your own. Nor is the plan for recovery. If you are struggling with opiate addiction (or any drug or alcohol addiction) please call us today. Our experienced team will help you with every step of your recovery process: 888-590-0777.

Motivation to Quit: The Step Before Drug or Alcohol Detox

Detox is the first step in getting free from addiction. But true recovery has to start before that. Some people hit “rock bottom”—and that might look different for every person—while some don’t. However, you don’t have to find yourself in jail or wake up in a dangerous location with no memory of how you got there to decide to quit drugs or alcohol. Because, seriously, … why do that? Why let it get that far?

Addiction is a one-way street. You know where it is headed. Most likely there will be a proverbial rock bottom. It could involve putting yourself in danger or possibly your loved ones. Car accidents are common. Medical emergencies. Job loss and financial destitution. You get the picture. These are all different versions of what could be the agent of change for a person to look for recovery.

Of course, since drugs and alcohol addiction can easily lead to death, you are still getting off fairly lucky if you actually hit a rock bottom.

But there is another change agent that can help you escape some of the potential dangers. Because, why wait for that to happen? If you or your loved one is suffering from an addiction, now is the time to take personal inventory. It is time to choose to change. People recover from drug and alcohol addiction all the time. Thousands of people every year. For you to do it, there needs to be a bit of motivation to quit drugs or alcohol.

Memory for Motivation to Quit

Remember Your Days.
How many memories have you missed out on? Maybe you were too high to be fully present. Or very likely you missed important events because your addiction took the priority in your life. When you are addicted to drugs or alcohol, life flies by in dangerous patterns. While recovery allows you to be present—to each moment as well as the milestones in life.

Remember Who You Are.
Who was that person that grew up able to have fun without drugs or alcohol? It used to be you. You were fully able to enjoy life even pursue things that were important to you. And now you can’t even remember last week. It’s time to get yourself back.

Remember What You Love.
You once had a passion for things. Maybe it was sports that you enjoyed. Maybe reading or writing or painting or playing music. Whatever it was, your passions make life worth living. Addiction takes away your desire to create life and makes you willing to accept a shadow of what life is supposed to be. It’s a hollow existence.

Improvements For …

Being healthy. Remember that? It feels good. You look good. This can be a powerful motivation to quit drugs or alcohol. When your life is back in your hands, you can take a hike, go for a run, simply take a walk with a loved one. Drugs and alcohol are poisons you are willingly putting into your body. You will be surprised at how quickly you are able to feel better once you’ve been able to detox. And how quickly the desire to get better—get in shape, explore the outdoors, build on your health—returns.

My Relationships
More than likely, you have damaged relationships. This is one of the sad and certain side effects of drug and alcohol addiction. And you probably did not care when you were doing it. However, your family, your spouse, your children, your lifelong friendships, these are some of the most important things in life. Once you are clean you can begin to mend those relationships. In fact, you will need these relationships in order to stay committed. You will have to earn their trust back. But it will be worth it. This is a foundation to true life.

My Situation
Stop the pain. At first, you start drinking or doing drugs because of the pain. Physical pain. Emotional pain. Psychological. All of these things cause people to try to numb it all out. However, it’s the Band-Aid theory (if your Band-Aid also actively poisoned your body and stole your will to thrive). Covering your pain with drugs or alcohol will not heal you. And even worse, eventually the tools you used to numb your pain become your biggest the cause of pain. Your entire life will find transformation when you address your deepest issues—the ones that continue to push you to find that fix.


You don’t need to be high for life to be worthwhile. You probably can’t imagine that now, but millions of people living happily in recovery can attest. They also once thought all joy and fun in life had to be tied to drugs or alcohol. This is a massive lie that keeps people in the grips of addiction. But is certainly is a lie.

You can discover, like so many others, that life can be amazing without substance use. It certainly doesn’t feel that way now. But you are going to have to trust those who have walked this path before you.

You numb everything, good and bad, with drugs. Losing connection with your emotions and your motivations has put you on the sidelines of life while others were engaged.

*Side note: Also, have you even stopped to think about how much money you spend on booze or drugs? You will be able to pay your rent! Maybe even take a trip. Or afford a car or computer.

Full Possibility

Taking the step to consider these things, to allow the uncertainty of sobriety to be a possibility, this is a difficult path. However, on this path, there is the possibility of pure joy. Contentment. Satisfaction. You can win your family and loved ones back and find yourself in the process. This path is the one that leads you back to yourself.

Life is so much more than surviving. Now is the time to make the decision to thrive.

If you or your loved one are finally ready to make the decision to give life a chance, we are here to help you take the right steps. SoCal Detox takes you in and guides you through your most fragile initial stages and then puts you on the best path for the right recovery distinctly for you. Please call one of our addiction specialists today to find out your options for recovery: 888-590-0777.


women heavy drinking

Mommy Juice: Heavy Drinking and Women

There is nothing new about targeted advertising. It’s been happening for years. In fact, the alcohol industry is fairly adept at it. Most likely the very first full-page beer ad had a beautiful woman on it—a subconscious way to encourage men to connect their virility to having a cold one. So we are used to it.

The interesting thing is that the traditional audience for booze has been men. But some of that is changing. And it’s coming from all sides.

Maybe you’ve seen the shirts that say “Rosé all day.” Or the Instagram pics. Social media is getting in the game, or being used by the marketers in order to find its preferred audience.

And, certainly it can’t be bad for you if it’s on Etsy, right?

Go Where the Customer Is

These days it’s kind of hard to miss actually. Women are on social media. And Women purchase things. Booksellers have known for years that their primary market is women. Beyond novels, women are the primary shoppers for nearly everything. So it shouldn’t be too surprising that 8 out of 10 bottles of wine are bought by women.

This makes a little more sense out of the women’s apparel, mommy juice glasses, t-shirts, baby onesies for goodness sake.

It’s easy to see someone is looking to capitalize on the statistics. The Rosé all day campaign created by Rosé Season is just one of the culprits. Though they are one of the cleverest going so far as hosting a Rosé Rehab (not an event where you are encouraged to stop drinking by any means) all the way to offering wine popsicles.

Do We See the Problem?

If someone told me they were drinking wine all day, I would call them a taxi straight to the nearest detox. The reality is that more than one drink a day for a woman is high-risk drinking (it’s 2 drinks per day for men).

And really, we’re not suggesting that is a good habit. However, the mom juice approach certainly makes light of a deadly reality.

Can We Talk About It?

So are the marketers evil? Is wine the devil coming for our wives and our mothers? Maybe not. The issue is problem drinking. And it’s getting normalized. The reason it’s a problem is that it takes lives.

Life is stressful for moms. There is a lot going on that they have to juggle, manage, and maintain. But is heavy alcohol imbibing the best way to handle that?

It’s a women’s issue; it’s a men’s issue. Normalizing problem drinking and alcohol dependence is the gateway to alcoholism. And alcoholism is deadly. It can be a slippery slope from a few glasses of wine at the daily play date with the ladies to alcohol dependence. Just as it can be from a few beers after work with the guys to full blown addiction.

Am I Addicted?

Generally speaking, the severity of alcohol problems are quite broad. Binge drinking is as deadly as anything else in the world of drinking, and that can happen to anyone. However heavy drinking, such as what is normalized in terms like mommy juice and all-day drinking carries physical ramifications that are severe. As well, alcohol dependence quickly becomes the driving force in a person’s life, leaving all other aspects in its destructive wake.

According to this study by the NIAAA:

An estimated 5.3 million women in the United States drink in a way that threatens their health, safety, and general well-being. A strong case can be made that heavy drinking is more risky for women than men:

  • Heavy drinking increases a woman’s risk of becoming a victim of violence and sexual assault.
  • Drinking over the long term is more likely to damage a woman’s health than a man’s, even if the woman has been drinking less alcohol or for a shorter length of time than the man.

If you are not sure or have suspicions you have an addiction to alcohol, a self-screening is often the push needed to find a treatment plan. However, for an official evaluation, a professional should administer and review any screening.

Here are a couple of resources to help you decide if you are struggling with alcohol addiction:
The CAGE Questionnaire

What Now?

If you or a loved one have an addiction to alcohol, it is not a good idea to simply stop cold turkey. The withdrawals that come from quitting alcohol must be professionally managed.

Our women’s alcohol detox center is a warm, welcoming, and safe environment for you to get the help you need. We offer comprehensive alcohol detox services in a gender specific detoxification facility. In addition to offering supervised detox services and any necessary medications and services, we also offer counseling and peer support so that you don’t have to go it alone. We are with you every step of the way. Call us today: 888-590-0777.